Above: The New York Times, from the United States, uses old-style design elements to convey an image of tradition. The Times keeps its overall look since its beginning, making only small changes from time to time. The last one, in 2003, implemented Cheltenham as the main typographic family. Tom Bodkin, assistant managing editor and design director of The Times, declared that their goal with the change was to “enhance legibility and bring a more orderly look to the pages while preserving the ability to convey a clear hierarchy of news values. We wanted to appear traditional but less old-fashioned.” (here)
Above: Portugal’s i takes the opposite approach. Instead of building its credibility through a traditional look, the Portuguese paper invests in modern-looking features for a digital-era audience. Peter Preston, who was editor of the Guardian for 20 years, called i the newspaper of the future, and “one of the world’s most innovative (and immediately successful) papers” (here)
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