The graphical elements of any design work have the power to construct an image for the organization represented in the piece. The style of information graphics plays a role in the image as well. The thickness of lines, the use of color, the typefaces: they all contribute to an overall image.
The signage system of a building is there mainly to inform people, but it also says something about the corporation in that building. For instance, the signage for a hospital may use soothing colors and humanist typeface to convey calm and peace, since people in a hospital are frequently in distress. The signage of a corporation’s building, on the other hand, may show metallic backgrounds and sans serif typefaces to express modernity and connection to technology. In the same way, the use of colors, line thickness and images in infographics will be different in a tabloid and in a financial newspaper.
