tradition vs. future in newspaper design
Above: The New York Times, from the United States, uses old-style design elements to convey an image of tradition. The Times keeps its overall look since its beginning, making only small changes from time to time. The last one, in 2003, implemented Cheltenham as the main typographic family. Tom Bodkin, assistant managing editor and design director of The Times, declared that their goal with the...
two views of wonderland
In the same way as other information graphics, maps also take part in building the image of the publisher/author. The chosen projection, colors, typography, and other graphic elements can make a map look serious, fun, modern, or traditional. The credibility of a map depends, among other factors, on its overall image. A map that looks scientific or academical may seem more accurate than a map that...
rhetoric in charts - Adidas
The Adidas 2008 annual report portrays an image of modernity, technology and constant movement, present in all the graphic elements. One factor contributing for the idea of movement is the use of arrowheads in the bar charts. Applying the arrows—also used in photographs and other graphical elements throughout the publication—to the bars not only convey movement, but also the idea that the bars...